Privacy policy

1. Access data & hosting

You can visit our website without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is analysed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which predominate in the context of a weighing of interests, in the correct presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

1.1 Hosting

The services for hosting and displaying the website are partially provided by our service providers within the framework of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected in forms provided on this website will be processed on their servers. If you have any questions about our service providers and the basis of our collaboration with them, please contact the means provided in this privacy policy.

2. Data Processing for Contract Execution and Contact

2.1 Data Processing for Contract Execution

For the purpose of contract execution (including inquiries and handling of any existing warranty and service disruption claims as well as any statutory update obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such because we require the data in these cases for contract execution, and we cannot send the order without this information. Which data is collected can be seen from the respective input forms. Further information about the processing of your data, particularly regarding the transfer to our service providers for order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the contract is fully executed, your data will be restricted for further processing and deleted after the expiration of the tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

2.2 Customer Account

Provided that you have given your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we use your data for the purpose of opening the customer account and storing your data for future orders on our website. Deleting your customer account is possible at any time and can be done either by sending a message to the contact details described in this privacy policy or via a function provided in the customer account. After deleting your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

2.3 Contact

As part of customer communication, we collect personal data in order to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR when you voluntarily provide it to us when contacting us (e.g., via contact form or email). Mandatory fields are marked as such because we require the data in these cases to process your contact. Which data is collected can be seen from the respective input forms. After your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

3. Data Processing for the Purpose of Shipping Processing

For the fulfillment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the transport service provider commissioned with the delivery, to the extent that this is necessary for the delivery of ordered goods.

If you have given us your explicit consent to this during or after your order, we will, on the basis of this consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, pass on your email address and telephone number to the selected transport service provider so that they can contact you prior to delivery for the purpose of delivery notification or coordination. Consent can be revoked at any time by sending a message to the contact details described in this privacy policy or directly to the shipping service provider at the contact address provided below. After revocation, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

4. Data Processing for Payment Processing

4.1 Data Processing for Transaction Handling

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or the selected payment service provider, to the extent that this is necessary for processing the payment. This serves the fulfillment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g., on their own website or through a technical integration in the order process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our collaboration with them, please contact the contact details described in this privacy policy.

4.2 Data Processing for the Purpose of Fraud Prevention and Optimization of Our Payment Processes

We may provide our service providers with additional data, which they use together with the data necessary for processing the payment as our order processors for the purpose of fraud prevention and optimization of our payment processes (e.g., invoicing, processing of contested payments, support for accounting). This serves, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, to protect our overriding legitimate interests in protecting ourselves against fraud or in efficient payment management within the framework of a balancing of interests.

5. Advertising via Email & Phone

5.1 Email Newsletter with Registration

If you sign up for our newsletter, we use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided in the newsletter. After unsubscribing, we delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

5.2 Email Newsletter without Registration and Your Right to Object

If we receive your email address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range by email based on § 7 para. 3 UWG. This serves to protect our overriding legitimate interests in addressing our customers for advertising purposes within the framework of a balancing of interests. You can object to this use of your email address at any time by sending a message to the contact option described in this privacy policy or via a link provided in the promotional email, without incurring any costs other than the transmission costs according to the basic rates. After unsubscribing, we delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

5.3 Newsletter Dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our collaboration with them, please contact the contact details described in this privacy policy. Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: USA

For non-essential functions, storing information on your device or accessing information already stored on your device requires your consent. We point out that if consent is not granted, parts of the website may not be fully usable. Any consents you have granted will remain in effect until you adjust or reset the respective settings on your device.

6.3 Subsequent Data Processing by Cookies and Other Technologies

We use technologies that are strictly necessary for the use of certain functions of our website (e.g., shopping cart functionality). These technologies collect and process the IP address, time of visit, device and browser information, as well as information about your use of our website (e.g., information about the contents of the shopping cart). This serves our overriding legitimate interests in an optimized presentation of our offerings in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR within the framework of a balancing of interests.

We also use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consents to the processing of your personal data) as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

The cookie settings for your browser can be found at the following links: Microsoft Edge™, Safari™, Chrome™,  Opera™

Insofar as you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of Cookies and Other Technologies

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other technologies from third-party providers on our website. After the purpose has been fulfilled and the use of the respective technology by us has ended, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information about your revocation options can be found in the section “Cookies and Other Technologies.” Further information, including the basis of our cooperation with individual providers, can be found in the information provided with the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

7.1 Use of Google Services

We use the following technologies provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by the Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in the Google Privacy Policy.

Our service providers are located and/or use servers in countries outside the EU and EEA for which the European Commission has determined an adequate level of data protection by decision.

Our service providers are located and/or use servers in countries outside the EU and EEA. For these countries, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.

7.1.1 Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is automatically collected and stored by Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU for the purpose of deriving location data and then immediately deleted before the traffic is forwarded for processing on other Google servers. Data processing is carried out based on an agreement on order processing by Google. For the purpose of optimized marketing of our website, we have enabled the data sharing settings for “Google products and services.” This allows Google to access and subsequently use the data collected and processed by Google Analytics to improve Google services. The data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence over the subsequent data processing by Google.

We also use the Google Analytics extension function Google Optimize for the creation and execution of tests.

For the purpose of optimized marketing of our website, we use the so-called User-ID function. With this function, we can assign your interaction data to one or more sessions on our online platforms using a unique, permanent ID, and thus analyze your user behavior across devices and sessions.

For web analysis and advertising purposes, the so-called DoubleClick cookie extension function of Google Analytics enables your browser to be recognized when visiting other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

7.1.2 Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and through a pseudonymous cookie ID based on the pages you have visited. Further data processing will only occur if you have enabled the “personalized advertising” setting in your Google account. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

To analyze the website and track events, we use Google Ads Conversion Tracking to measure your subsequent usage behavior when you arrive at our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events defined by us, such as visiting a webpage or signing up for a newsletter) may be collected, from which usage profiles are created using pseudonyms.

7.1.3 Google Maps

For the visual representation of geographic information, Google Maps collects data about your use of the Maps functions, particularly the IP address and location data, which is transmitted to and processed by Google. We have no influence over this subsequent data processing.

7.1.4 YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device, and browser information) is collected via the YouTube Video Plugin in the extended data protection mode we use, transmitted to Google, and processed by Google only when you play a video.

7.2 Use of Meta Services

7.2.1 Meta Analytics

As part of the Facebook Business Tools, statistics about visitor activities on our website are created from the data collected via the Meta Pixel regarding your use of our website. The data processing is carried out based on an agreement on order processing by Facebook (by Meta). Your analysis serves the optimal presentation and marketing of our website.

7.2.2 Meta Ads (Ads Manager)

Through Meta Ads, we advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the exact implementation, particularly the decision regarding the placement of ads to individual users. Unless otherwise stated in the individual technologies, data processing is based on an agreement between joint controllers according to Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

8. Social Media

8.1 Social Buttons of Facebook (by Meta), Instagram (by Meta), WhatsApp

Social buttons from social networks are used on our website. These are merely embedded as HTML links on the page, so no connection is made to the servers of the respective provider when you visit our website. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser. There, you can, for example, press the Like or Share button.

8.2 Our Online Presence on Facebook (by Meta), Instagram (by Meta), YouTube, LinkedIn

Provided that you have given your consent according to Art. 6 (1) sentence 1 lit. a GDPR to the respective social media operator, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the aforementioned social media. Usage profiles are created using pseudonyms, which can be used to display advertisements inside and outside the platforms that are presumably aligned with your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and settings options to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still need assistance in this regard, you can contact us.

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transmitted to and stored on a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. Data processing as part of the visit to a Facebook (by Meta) fan page is based on an agreement between joint controllers according to Art. 26 GDPR. Further information (on Insights data) can be found here.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

A decision by the European Commission on an adequate level of data protection for the USA exists as a basis for a third-country transfer, provided that the respective service provider is certified. Certification is in place.

Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transmitted to and stored on a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Data processing as part of the visit to an Instagram (by Meta) fan page is based on an agreement between joint controllers according to Art. 26 GDPR. Further information (on Insights data) can be found here.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

A decision by the European Commission on an adequate level of data protection for the USA exists as a basis for a third-country transfer, provided that the respective service provider is certified. Certification is in place.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. For these countries, no adequacy decision by the European Commission exists. Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Our service providers are located and/or use servers in countries outside the EU and EEA, for which the European Commission has determined an adequate level of data protection.

Our service providers are located and/or use servers in countries outside the EU and EEA. For these countries, no adequacy decision by the European Commission exists. Our cooperation with them is based on the Standard Data Protection Clauses of the European Commission.

LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transmitted to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: USA.

A decision by the European Commission on an adequate level of data protection for the USA exists as a basis for a third-country transfer, provided that the respective service provider is certified. Until our service providers achieve certification, the data transfer continues to be based on this basis: Standard Data Protection Clauses of the European Commission.

9. Contact Options and Your Rights

9.1 Your Rights

As a data subject, you have the following rights:

• In accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
• In accordance with Art. 16 GDPR, the right to demand the immediate correction of incorrect or completion of your personal data stored by us;
• In accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary

• for exercising the right to freedom of expression and information;
• for fulfilling a legal obligation;
• for reasons of public interest, or
• for the establishment, exercise, or defense of legal claims;

In accordance with Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as

the accuracy of the data is disputed by you;

the processing is unlawful, but you oppose its deletion;

we no longer need the data, but you require it for the establishment, exercise, or defense of legal claims, or

you have objected to the processing pursuant to Art. 21 GDPR;

In accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;

In accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

Right to Object

To the extent that we process personal data as explained above to protect our overriding legitimate interests within the framework of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you have a right to object only if there are reasons arising from your particular situation.

After you have exercised your right to object, we will not further process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is for the establishment, exercise, or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. In that case, we will not process your personal data further for this purpose.

9.2 Contact Options

If you have any questions about the collection, processing, or use of your personal data, for information, correction, restriction or deletion of data, as well as the withdrawal of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.